Brand Guidelines — Version 1.0
DATFX Labs
Multi-Agent Market Intelligence
Trí Tuệ Phân Tích Thị Trường Đa Tác Nhân
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Chapter 01
Brand Story
Every great brand has a deeper truth. DATFX Labs is built on mathematics, philosophy, and a single belief: that intelligence — like water — finds its way through any obstacle.
"Nước chảy đá mòn"
Water wears away stone.
Vietnamese proverb · The founding philosophy of DATFX Labs
The Origin
Born 1983, Year of the Water Pig
The Quý Hợi year in the Vietnamese lunar calendar. Quý (癸) is the tenth Heavenly Stem, associated with water and wisdom. The Water Pig combines intelligence, adaptability, and an unwavering drive beneath a calm exterior — the personality of the brand itself.
The Philosophy
Water Element (Thủy 水)
Water is the only element that adapts to any container yet over time reshapes stone. DATFX Labs approaches markets the same way: adaptive, patient, and ultimately decisive. The brand's fluid curves embody this — soft in form, relentless in purpose.
The Mathematical DNA
1 + 9 + 8 + 3 = 21
The birth year digits sum to 21 — a Fibonacci number. Not by coincidence: Fibonacci numbers appear throughout nature, in spirals, in market structures, in the golden ratio that governs the logo's construction. This is the mathematical signature embedded at the brand's core.
The Hidden Structure
Golden Ratio φ = 1.618
The logo's convergence point sits at 61.8% of the mark's height — the golden ratio. Type scale, spacing, and component proportions are all governed by φ. This creates an unconscious sense of harmony that the viewer feels without understanding why.
The Three Streams
Technical
Price action, patterns, indicators — the language of the chart
Macro
Central banks, rates, economic cycles — the tide beneath the waves
Sentiment
Fear, greed, positioning — the human current in every market
The Insight: Three streams of analysis, each distinct in method, each essential in isolation — but only together do they converge into a single, decisive market view. This convergence is the logo. This convergence is the product.
Fibonacci Sequence — The Mathematical Backbone
1
→
1
→
2
→
3
→
5
→
8
→
13
→
21
→
34
→
55
→
89
→
144
→
∞
21 is highlighted — the birth year digit sum, a Fibonacci number, and the mathematical signature of the brand.
φ
=
1.618033...
Golden Ratio
76px
=
200 × (1 − 0.618)
Apex Y position
21
=
1+9+8+3
Birth year DNA
Chapter 02
The Confluence Mark
The logo is not a symbol of a company — it is a diagram of the product. Three analytical streams, each carrying its own signal, converging at the golden ratio point into one decisive insight.
DATFX
L A B S
Multi-Agent Market Intelligence
Stream Anatomy
| Stream | Color | Hex | Role | Base Width | Apex Width |
|---|---|---|---|---|---|
| Left | ● Cyan | #00D4FF | Technical Analysis | 14px | 3px |
| Center | ● Violet | #7C5CFC | Macro Economics | 14px | 3px |
| Right | ● Green | #00E676 | Sentiment Analysis | 14px | 3px |
Logo Variants
Primary — Full Color
Dark backgrounds
Dark backgrounds
Monochrome — Cyan
Single color contexts
Single color contexts
White — Reversed
For very dark backgrounds
For very dark backgrounds
Inverted — Light Mode
Darkened for contrast
Darkened for contrast
Icon Only — 48px
App icons, favicons
App icons, favicons
DATFX
L A B S
Wordmark Only
Text-only contexts
Text-only contexts
Golden Ratio Construction — The Confluence Mark
Apex positioned at 61.8% of mark height (golden section). Construction guides shown in #D4A84B.
Chapter 03
Logo Usage Rules
Consistent usage protects the logo's integrity and the brand's recognition. These rules are non-negotiable — every placement must respect the clear space, minimum size, and color system.
Clear Space
Minimum Size
16px
Favicon min
Favicon min
32px
Limited detail
Limited detail
48px
App icon
App icon
80px
Recommended min
Recommended min
120px
Full detail
Full detail
Incorrect Usage — Never Do This
✕
Don't stretch or distort
Never alter the logo's aspect ratio or scale streams independently.
✕
Don't change colors
Use only the approved color variants from Chapter 2.
✕
Don't add effects
No drop shadows, bevels, gradients, or outlines added externally.
✕
Don't rotate
The streams must always converge upward. Never tilt or rotate the mark.
✕
Don't use on busy backgrounds
Always place on solid, approved colors from the brand palette.
LABS
DATFX
✕
Don't rearrange elements
Don't split the wordmark, reorder "DATFX" / "LABS", or swap icon placement.
Chapter 04
Logo Lockups
Different contexts call for different configurations. Use these approved lockups exactly as specified — never create ad-hoc arrangements.
Stacked Lockup — Primary
DATFX
L A B S
Icon: 72px · DATFX: Inter 800 28px
LABS: Inter 400 11px · spacing: 0.22em
LABS: Inter 400 11px · spacing: 0.22em
Horizontal Lockup
DATFX
L A B S
Icon: 52px · Divider: 1px #1C2230 36px tall
DATFX: Inter 800 22px · LABS: Inter 500 10px
DATFX: Inter 800 22px · LABS: Inter 500 10px
Full Lockup — With Tagline
DATFX
L A B S
Multi-Agent Market Intelligence
Use for: splash screens, presentations
Never: small sizes below 200px wide
Never: small sizes below 200px wide
Icon Only
48px
32px
20px
Use for: favicon, app icons, avatars
Tab icons, notification badges
Tab icons, notification badges
Wordmark Only
DATFX LABS
DATFX: Inter 800 · LABS: Inter 400
Use: text-only contexts, documents, APIs
Use: text-only contexts, documents, APIs
Social Avatar — Circle Crop
Background: #141820 · Icon centered
Use: Twitter/X, Telegram, LinkedIn
Use: Twitter/X, Telegram, LinkedIn
Rule: When in doubt about which lockup to use — prefer the horizontal lockup for most UI contexts, stacked for hero/splash, icon-only for constrained sizes below 80px width.