Brand Guidelines · v2026

DATFX Labs

Multi-Agent Market Analytical Intelligence

Multi-Agent Market Intelligence

Founded
1983
Markets
12+
φ Ratio
1.618
DNA Sum
21
Chapters
12
Scroll
01
Chapter 01

Brand Story

Every great brand has a deeper truth. DATFX Labs is built on mathematics, philosophy, and a single belief: that intelligence — like water — finds its way through any obstacle.

"Nước chảy đá mòn"
Water wears away stone.
Vietnamese proverb · The founding philosophy of DATFX Labs
🐗
The Origin
Born 1983, Year of the Water Pig
The Quý Hợi year. Quý (癸) is the tenth Heavenly Stem, associated with water and wisdom. Intelligence, adaptability, and an unwavering drive beneath a calm exterior — the personality of the brand itself.
水
The Element
Thủy (水) — Water
Water yields to any obstacle yet over time shapes stone. Three streams in the logo converge — as the three analytical domains converge in the product: Technical · Macro · Sentiment.
φ
The Mathematics
φ = 1.618 · F(8) = 21
1+9+8+3 = 21, Fibonacci number F(8). The mark's apex sits at the golden section of its viewBox. Type scale, spacing, and layout all governed by φ — the brand's quiet underlayer.
Mission
Six Agents. One Decisive View.
DATFX Labs deploys six specialized AI agents — Technical, Macro, Sentiment, Quant, News, Risk — each analyzing independent data streams. They converge into a single, weighted market view with an auditable conviction score.
02
Chapter 02

The Confluence Mark

The logo is not a symbol of a company — it is a diagram of the product. Three analytical streams, each carrying its own signal, converging at the golden-section apex.

Dark · Primary
Light · Reversed
Stream Anatomy
Technical Stream
Cyan (#00D4FF) · TA analysis, RSI, MACD, structure
Macro Stream
Violet (#7C5CFC) · Macro, rates, geopolitical risk
Sentiment Stream
Green (#00E676) · Sentiment, positioning, flow
03
Chapter 03

Logo Usage Rules

Consistent usage protects the logo's integrity. These rules are non-negotiable — every placement must respect the clear space, minimum size, and approved color variants.

Minimum Clear Space
½x clear space
✓ Do

Use on approved backgrounds: Obsidian (#0B0E11), Charcoal (#141820), and clean white (#FFFFFF).

Maintain minimum size of 24px / 16px favicon version.

Use the full-color version on dark backgrounds; mono-dark on light.

✕ Don't

Never place on busy photographic backgrounds, colored fills, or textures without an approved scrim.

Never stretch, distort, rotate, or apply drop shadows to the mark.

Never recolor individual streams or replace the apex with another element.

04
Chapter 04

Logo Lockups

Different contexts call for different configurations. Use these approved lockups exactly — never create ad-hoc arrangements or alter proportions.

DATFX Labs
Multi-Agent Market Intelligence
DATFX Labs
Mark only · Favicon · Avatar
DATFX Labs
Light Background
05
Chapter 05

Color System

Color is the fastest communicator. Every color in the DATFX palette has a semantic role — never decorative, always functional. Dark-first, WCAG AA minimum.

Neutral Palette — Canvas & Structure
Obsidian
#0B0E11
Primary canvas
Charcoal
#141820
Cards, panels
Slate
#1C2230
Borders, hover
Ash
#4A5568
Disabled, meta
Fog
#8892A0
Secondary text
Cloud
#E8ECF1
Body text
Accent Colors — Semantic
Cyan
#00D4FF
Primary · CTA · TA
Violet
#7C5CFC
AI · Macro stream
Green
#00E676
Bullish · Positive
Red
#FF3D57
Bearish · Alerts
Amber
#FFB020
Warning · Watch
Gold
#D4A84B
φ Math only
Brand Gradient
linear-gradient(90deg, #00D4FF → #7C5CFC → #00E676) · 2–3px header bands · report accents
06
Chapter 06

Typography

Typography is the voice of the brand. Inter for humanity and precision. JetBrains Mono for data and code. The scale governed by the golden ratio — every size a deliberate step.

Primary Typeface
Inter
Variable · 300–900 · Google Fonts · SIL OFL 1.1
google.com/fonts/inter
Full Vietnamese diacritic support
900 · 68px
Display
800 · 48px
Heading 1 — Six Agents
700 · 32px
Heading 2 — Market Analysis
700 · 24px
Heading 3 — Technical Confluence
400 · 18px
Body Large — Bias: bullish above 1.0850, invalidated on daily close below 1.0790.
400 · 16px
Body — Six specialized AI agents analyze 47 indicators across three timeframes.
500 · 12px
Label · Uppercase · 0.06em spacing
Data Typeface
JetBrains Mono
400–700 · All prices, tickers, timestamps, code
XAUUSD 2,345.67
+0.82% · +19.14
2026-04-18 · 14:32 UTC · H4 · Conviction 8.2/10
// SENIOR FINANCIAL MARKETS STRATEGIST · EN · VI
07
Chapter 07

Iconography

Lucide icons as the base library — 1.5px stroke, rounded caps, 24×24 grid, 2px safe zone. Five custom agent icons share the same stroke language.

Six Agent Icons
TA
Technical
MA
Macro
ST
Sentiment
QT
Quant
NW
News
RK
Risk
Base library: Lucide · 1.5px stroke · round cap & join · 24×24 grid · 2px safe zone. Load from CDN: unpkg.com/lucide@latest/dist/umd/lucide.js
08
Chapter 08

Data Visualization

Charts, analysis cards, and data displays follow a consistent visual language. Every color in a chart has a semantic meaning — never decorative.

XAUUSD
Gold · H4 · 14:32
2,345.67
+0.82%
● Bullish
RSI divergence H4 + rejection at 2,362. DXY weakness supports.
Conv: 8.2/10 5 of 6 agents
EURUSD
Forex · H1 · 14:30
1.0854
−0.12%
● Bearish
Rejection at 1.0870. Below 1.0840 opens 1.0790. Fed hawkish vs ECB.
Conv: 6.4/10 4 of 6 agents
USOIL
WTI · D1 · 14:00
82.14
+1.24%
● Watch
Wedge resolution imminent. Above 82.80 → 85.20. Below 80.50 → 78.00.
Conv: 7.1/10 3 of 6 agents
Conviction Score — Visual Treatment
9.0–10
Very High Conviction
7.0–8.9
High Conviction
5.0–6.9
Moderate · Watch
0–4.9
Low · No trade
09
Chapter 09

UI Components

Every component follows the same token system. Dark-first. Semantic color. 1px slate borders. Consistent hover and focus states.

Buttons
Badges
● Bullish ● Bearish ● Watch AI Agent Live
Inputs
Live Indicator
Live · 14:32 UTC
Bullish Active
10
Chapter 10

Brand Voice

DATFX Labs writes like a senior analyst presenting to a fund. Precise. Decisive. Accessible. Systematic. Every word carries the weight of real capital decisions.

🎯
Precise
Specific numbers, levels, conditions. No "around" or "roughly".
⚡
Decisive
Take a position. State the bias. Give the invalidation.
🔓
Accessible
Explain jargon. Use it only when it adds precision.
⚙️
Systematic
Every analysis follows a reproducible, auditable process.
Voice — Do / Don't
✓ Do this✕ Not this
Analysis "RSI divergence on H4 + price rejection at 2,380 = elevated reversal probability." "Our powerful AI gives you an edge."
Bias "Bias: bullish above 1.0850, invalidated on daily close below 1.0790." "We think it might go up based on our advanced analysis."
Levels "Resistance confluence at 2,362: previous high + 0.618 Fib + upper Bollinger." "There's a significant zone somewhere around 2,350–2,400."
Conviction "Conviction: 8.2/10. Three agents agree on direction." "Most of our agents agree this is probably a good trade."
11
Chapter 11

Applications & Surfaces

The brand system applies consistently across all product surfaces — web dashboard, mobile app, Telegram bot, PDF reports, business cards, and email signatures.

Web Dashboard
datfx.io · Dark-first · 1440px desktop · Obsidian canvas · Charcoal cards
Mobile App
iOS · 390px safe-area · Bottom tab bar · Native scroll · Dark only
Telegram Bot
Telegram dark theme · Mono font for prices · Emoji used sparingly as signal markers
PDF Reports
A4 · Dark header band · White body · Inter 10pt minimum · Branded footer
Profile Site
profile.datfxlabs.com · Astro 6 · EN/VI i18n · Same token system · Grid background
Claude How-To
claude.datfxlabs.com · Nextra 4 · VividKit glass theme · Audience level toggle
12
Chapter 12

Hidden Mathematics

This is not advertised to end users. It is the brand's quiet underlayer — discoverable only by those who look closely.

φ
Golden Ratio · 1.618
The apex of the Confluence Mark sits at y = 200 × (1 − 0.618) = 76px — the golden section of the viewBox. Type scale base 16 × φⁿ, rounded to nearest 2px.
21
Fibonacci F(8) · DNA Sum
1 + 9 + 8 + 3 = 21. The eighth Fibonacci number. The founder's birth year, encoded in the brand. F(1–8): 1, 1, 2, 3, 5, 8, 13, 21.
3
Three Streams · Three Domains
Technical · Macro · Sentiment — the three primary analytical domains. Six total agents (3 × 2) converging into one decisive view. Six = F(6) − 2 = 6.
3·5·8·13
Spacing Scale
All spacing follows Fibonacci: 3, 5, 8, 13, 21, 34, 55, 89px. No spacing value is arbitrary — every gap is a step in the sequence.
水
Water Element · Thủy
Quý Hợi (癸亥) — Water Pig, 1983. The brand's elemental philosophy: water adapts, persists, and wins. "Nước chảy đá mòn."
16px
Type Scale Base
Base 16 × φ⁰=16 · φ¹=26 · φ²=42 · φ³=68. Each step is a golden ratio multiple of the previous — rounded to nearest 2px for pixel alignment.
"The mathematics is not a decoration. It is the architecture."
Every proportion in the DATFX brand system resolves to a Fibonacci number or golden ratio relationship.